# Guides

How we run outbound, written down: the rules we follow for deliverability, the structure of every sequence we write, and an honest timeline from payment to replies.

Canonical: https://slsbmb.com/guides/ · Updated 2026-10-12 · SLSBMB AI

## The guides

- **[Cold email deliverability without risking your domain](https://slsbmb.com/guides/cold-email-deliverability/)** — The deliverability rules SLSBMB AI runs on — separate sending domains, SPF, DKIM and DMARC, a 21-day warmup, at most 15 campaign emails per inbox per day, plain text, one-click unsubscribe and permanent suppression.
- **[How a cold email sequence works](https://slsbmb.com/guides/cold-email-sequence/)** — The structure of every SLSBMB AI sequence — one researched opener and four short follow-ups per audience — explained with a real published example, plus the rules that keep it honest and readable.
- **[The first 90 days, step by step](https://slsbmb.com/guides/first-90-days/)** — An honest timeline from payment to replies — the playbook in a couple of hours, about 21 days of inbox warmup, first campaign emails around day 22, a gradual ramp, and replies building toward full level from month three.
- **[How to get your first B2B customers with outbound](https://slsbmb.com/guides/first-b2b-customers/)** — A practical distribution plan for founders without a sales team — choose audiences, find the right people, write a short sequence, protect your domain, send at a human pace, and learn from the replies — with costs and timelines.

Every guide describes how SLSBMB AI actually works. If you run outbound yourself, the same rules apply to your own setup.

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